2017.06.15 (목)

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헤르메스 기사

About the marketing strategy

Do you know NIKE?

Nike, Nongsim, and Samsung Electronics are very familiar to us. It’s because of the broad marking they made. Marketing are the actions which producers take to promote consumer’s purchase. Examples are planning, market research, plans for commercialization, advertising. With marketing, we can receive much information of various products and can fulfill the right of knowing as a consumer. Without marketing, no one will be aware of the product and it will be hard to success. Marketing has become more important in market now days. And lots of marketing strategies appeared in order to win competition. Now we’ll look up on 3 big marketing strategies we can easily meet in life.

 

First, there’s the Color Marketing.

Color Marketing prompts consumers to buy by the colors of the product. Color is deeply related to people’s wants, and catches consumer’s eyes making them to react and in the end, to purchase.

According to a research from a color research lab in USA, most of consumer’s decision sets in about 90 seconds potentially, and in that short moment, 60~90% of people’s judge of like or dislike depends mostly on the color of the product. As you can see in this research, colors have a big influence on consumers and many marking strategies based on colors have emerged recently.

 

EX)

Red : Cocacola, CGV, LG, LOTTE

Vivid and Intensive, attracts people’s eyes strongly. Means enthusiasm and leap.

 

Blue : Samsung, Hyundei, Twitter

Modern and Comfortable. Mostly used by major companies. Expresses stability, trust, and responsibility for society.

 

Green : NAVER, Nature Republic, Innisfree, Starbucks

Clean and Fresh. Gives eco-friendly image.

Expresses Familiarity and Trust. Pursue eco-friendly and and clean image based on green of nature.

 

2. (Character Marketing)

A Strategies which gives friendly images using Characters. People’s like for characters lead to buying a certain brand and product and many companies use this effect. Characters can also symbolize it’s brand and are familiar to many consumers regardless of gender or age.

EX)

There’s Kakao Friends, Line Friends

 

3. Hunger Marketing

It’s a marketing which makes it’s potential customers hunger consciously for products. In other words, it means to occur the hunger of possession. For example, a company can sell a certain product only at a certain time, attracting consumers to purchase. This effect makes people buy the product as such as the product is opened to the market, and diminishes product and stock keeping cost by the spread of s ns.

EX)

Honey Butter chip Hete

Honey butter chip is a snack launched in 2014, by hete bakery. It made sales of 5 thousands million, only in a hundred days. This was a pretty big success considering it’s usual success standard-a thousand million in a month-. Many celebrities contributed to this, making their fans interested by putting up this snack in their SNS. Soon their fans started a honey-butter-chip tribute relay toward their stars. (viral marketing a marketing using ). Thus general consumers took interests. The product got sold immediately, and it’s fame spread. Eventually the factories got overpowered and could not provide enough products for people’s demands. Having no other choice, Hete had to stop the factories for a moment. After few months, when Hete started to run the factories again, Hete didn’t increase the quantities promptly, growing the hunger of public.

 

2, Xiao Mi - China

탸매 mi was the first to lead the Hunger Marking strategy. 탸매 Mi released limited quantities of the product to make their customers hunger for it. The strategy succeeded and the first batch of 탸매 mi got sold out soon. Now, 탸매 mi is loved all over the world selling a hundred thousand phones at 86 seconds.